[Sorry to be posting with such a similar topic to my last post, but it's so interesting!]
There are a number of ad campaigns out there that are advocating for women to be comfortable in their own bodies, such as Dove's Campaign for Real Beauty and NOW's Love Your Body Day. But these campaigns are emphasizing beauty rather than sexiness. In fact, in the campaign itself, the word "sexy" is never used (although it can very occasionally be found on the message boards).
However, if we look at other campaigns such as Nike's ad campaign for their women's line, which seems to be advocating for female empowerment in the male dominated world of athletics, there is definitely a strong undercurrent of sexuality.
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